Not necessarily, but your product needs to have raised some eyebrows before it’s even released.
What strategic partnerships have you formed to complement your marketing and customer acquisition and retention efforts? Who are the influencers in your network, and more importantly, in your network’s network, that can make the crucial difference between overwhelming success and spluttering failure?
Products are nothing without people, and if you don’t have the people that matter involved from the very beginning, you will have a really hard time getting your product off to a good start.
