March 2011

Excellent viral video by Skittles

by Mike on March 30, 2011

Every now and then, an advert just resonates so well with how people these days want media. They want it fun and fresh, interactive, emotive, and share-worthy. Skittles’ latest viral ad, which already has over 30000 views in just 24 hours, is about to go hugely viral.

This is the way new age marketing should be – big brands take note!

Get Google to Fund your Tech Startup

March 22, 2011

If you are in South Africa, have a budding tech startup, and are looking for seed-round funding of $25k-$50k, Google is a great partner to get into the market with. To apply, simply go to this page and full in your business details: http://www.google.co.za/intl/en/umbono/index.html The funding includes things such as mentorship, a business curriculum (mini MBA), [...]

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If I had a Magic Wand…

March 5, 2011

“Good management was the most powerful reason [leading firms] failed to stay atop their industries. Precisely because these firms listened to their customers, invested aggressively in technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations [...]

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Only Running a Business Prepares you for Running a Business

March 1, 2011

There really is nothing more to it. You can read as many success stories, books and blog posts as you want. You can go to as many business courses, seminars and get as many MBA related degrees as you want. Nothing can possibly fully prepare you for actually jumping into the deep-end. Everybody knows its [...]

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