I love it when technology is put together in new and innovative ways. 3D projection mapping allows for a 3D animation to be played by a projector onto any building.
3D projection mapping, according to Wikipedia, “is any method of mapping three-dimensional points to a two-dimensional plane.” Using this technique, video artists are able to match video to buildings that they are projecting on and create cool 3D effects, making it look as though buildings are crumbling, changing their structure and more. It really is amazing.
It is currently taking the world by storm, but I haven’t seen anything in South Africa yet. Big brands should be jumping on this – imagine the kind of exposure you could get by projecting great video content onto buildings.
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Article by Mike
Mike is an online entrepreneur that loves exploring new strategies and products in the digital space. Stay in touch with his news and views of the world by subscribing to his blog or following him @mikewronski.
