Mike

The ROI of Social Media

February 26, 2012

Social media ROI has been the elephant in the room for many years now, as marketers and analysts struggle to address it and calculate it, even though we know how important it is to drive corporate social media investment forward. Fuseware has developed some great algorithms for detecting how many eyeballs have seen social media [...]

Read the full article →

Don’t Give Up

February 18, 2012

I was feeling nostalgic and going through some of my older posts on this blog. I made a post over two years ago about giving your all in business and life, and realized yet again how important the advice Russel gave is. I have been running Fuseware for over two years now, and I would be [...]

Read the full article →

Being in a State of Flow

February 13, 2012

Flow is the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement, and success in the process of the activity. If you look at a brilliant musician play, he does not have to consciously think about where his fingers need to go to play [...]

Read the full article →

We Need Free, Fair & Easily Accessible Information

February 4, 2012

SOPA, PIPA, ACTA, C-11, info secrecy bill, Twitter’s censorship policy – the governments and powers of the world have jointly decided that the golden age of free and fair information needs to come to an end. I don’t want to tell my grandson one day the story of an open Internet that contained all of [...]

Read the full article →

How South African Brands Should be Using Social Media

February 3, 2012

With the unprecedented boom of social media, many brands are still trying to figure out the space. Ad agencies have jumped on board this band wagon and tacked on social media to their offerings, including social ad campaigns, account management and online reputation management. We can probably all agree that social media brand presences can [...]

Read the full article →

← Previous Entries

Next Entries →