Opinion

The Short but Powerful Guide to Personal Branding

June 4, 2010

Brand marketing has been around since the dawn of companies, and is all about getting as many of the right audiences interested in your business as possible. In a similar fashion, personal branding has been around since the dawn of humanity, and boils down to getting the right kinds of people interested in who you [...]

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Has Google Really Gotten This Smart?

May 14, 2010

I use Gmail quite a lot, and almost never pay attention to any of the targeted ads. Usually the ads are totally in line with my email content, including technology and marketing news, website design and SEO etc. Something this morning really surprised me. I received some emails from my dad with photos about his [...]

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No Matter How Good Your Business Is…

May 7, 2010

If you market to other businesses, and can’t show them in layman’s terms how to: Increase their sales Decrease their costs Increase their customer satisfaction you aren’t going to get their business. It really doesn’t matter how cool and innovative your product or service is, or how useful you think it is to them. The [...]

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Seriously… Who Thinks SA is Ready for the World Cup?

March 24, 2010

I love the hype and excitement that is starting to build up to the 2010 soccer world cup. It is, after all, the greatest and biggest sporting event in the world. I don’t think this country has ever splurged so much money on its infrastructure, and I love it! Bandwidth prices are going down, there [...]

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My Experience at the Best Acupuncturist in Cape Town

February 10, 2010

I had the pleasure of having 12 needles stuck into my body in special pressure points today. Dr. Lin, regarded by many as the best in the industry in Cape Town, did the work. This required a lot of trust from my side, since I really don’t like needles. But hey, I’m typing this right [...]

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